Chris J. Brown - Founder & Principal

Chris brings 24 years of financial services experience to his role as founder and principal of Sway Research. After learning the challenges of distributing and marketing investment products firsthand, while working as a financial consultant for Smith Barney, Chris spent ten years with Financial Research Corporation, founding FRC's retirement market research unit in January 2003.

Under Chris' stewardship, FRC established a leadership role in researching and forecasting trends in the IRA rollover, retirement income, and defined contribution investment-only markets. Chris then served as a managing director at Cogent Research, where he created the Investor Brandscape series of reports, before co-founding Hearts & Wallets, LLC, a consumer-oriented market research firm, in 2009.

Chris’ research and commentary is frequently cited in the main stream and financial services press, including The Wall Street JournalFinancial TimesInvestmentNewsPlanSponsor, and

Chris resides in southern New Hampshire, and holds a BS in Business from New Hampshire College.