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Learn More About Sway's

In-depth Research Reports:

(click on each for details)

 
 
on distribution trends
 

Competing in the Next Great Financial Services Battleground

Rethinking Retirement, Investor Trust, and the Value Proposition

Portrait of U.S. Household Financial Wealth

The State of DCIO Distribution: 2012

Capturing the Hearts & Wallets  of Peak Accumulators

Press Releases
 

 

  

 

 

November 1, 2011

Wirehouse and Independent B/D-based Advisors Provide Key to DCIO Sales Success

Mid-tier Consultants Continue to Grow in Importance

November 1, 2011 - With the institutional DC market out of reach for mutual fund managers that lack the scale and ultra-low expenses necessary to compete for institutional mandates, the real focus of many DCIO sales efforts is the retail (less than $50 million plan) market. And, in this market, winning and losing is still very much determined by how competitive a firm is in the wirehouses and independent B/Ds. Today, more than $3 of every $5 flowing into asset manager coffers through their retail DCIO effort comes from wirehouse and independent B/D-based retirement advisors (those advisors who generate a substantial chunk of revenue from DC plans) and dabblers (advisors who manage a handful of DC plans).

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November 16, 2010

Asset Managers Increase DCIO Budgets & Sales staff as Battle for $2 Trillion Market Heats Up

Asset managers are adding staff and increasing budgets in an effort to capture share of the fast-growing defined contribution investment-only (DCIO) market, as the competition for DCIO assets is now hotter than ever before. DCIO success is more difficult, however, because of the continued shift of DC assets into proprietary Target-Date products and increased competition from managers of all sizes.

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April 12, 2010

A Leisurely Walk on the Beach or "When I am Unemployable?"

The leisure retirement ideal traditionally promulgated by the investment industry confuses many investors, who no longer desire and/or believe it to be achievable. Behavioral segmentation is the best way to understand how investors view this issue, as well as building trust, assessing advice value propositions, and evaluating fees.

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January 10, 2010

Sway Research Publishes 10 Principles of DCIO Success

Released to the general public for the first time, Sway’s 10 Principles for DCIO Success covers a wide range of areas, including sales strategy, staffing, marketing, and product. Designed for asset management sales and marketing executives, these 10 rules were gleaned over years of researching and consulting with DCIO sales leaders on sales, marketing, and product strategy.

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December 2, 2009

Market Downturn Accelerates Growth in Retirement Income Market Size to $4.3Tr. up from $1.3 Tr. in 2006

More Retirees Taking High Levels of Income From Reduced Portfolios, Even as Young Investors Hardest Hit by Crash

Almost half of all financial assets held by households age 65+ can now be considered in retirement income "drawdown," mode according to a new research report from Hearts & Wallets - a partnership of Sway Research and Mast Hill Consulting.

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October 27, 2009

DCIO Now a Major Factor in the Success & Stability of Asset Manager Sales

Now Generating More Than One-Fifth of Firm-Wide Sales

Thanks to the steady contributions of   401(k) participants and the shift to open architecture within DC plan investment menus, DCIO has now become the backbone of many firms' annual sales efforts, as the steady stream of inflows brings a level of stability to firm-wide sales.

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April 30, 2009

SEI Thought Leadership Series Outlines Strategies, Opportunities for Competing in Multi-Trillion Dollar DCIO Market

According to a four-part research series from SEI and Sway Research, with more than a trillion dollars of DCIO assets up for grabs over the next five years, managers with the strongest products, distribution strategies and sales support will be the ones that capture assets and maintain profit margins.  

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April 28, 2009

Industry Focus on Pre-Retirees Leaves Half of Younger Boomer and Generation X Investors Unsure Where to Turn to for Financial Advice

According to a new study from Sway Research and Mast Hill Consulting, investors age 28-52 in the prime saving and asset accumulation phase of life are more likely to consider themselves their primary source of investment information and advice than any other source, including financial professionals or their employers.  

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February 17, 2009

Asset Managers Experience Average DCIO Asset Drop of 23 Percent in 2008:

Business leaders must make due with smaller budgets in 2009

According to a new Sway Research survey of 17 asset management firms, DCIO AUM dropped by an average of 23% in 2008. This has lead to significant budget cuts for 2009, thereby complicating what was already shaping up to be a challenging year for DCIO sales and marketing executives.

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April 25, 2008

DCIO Most Profitable Platform Market:

Market's Fast Growth Driving Demand for Experienced Sales Personnel

According to a new research study from Sway Research LLC, the Defined Contribution Investment-Only market offers dramatically higher profit margins than markets, such as SMA, mutual fund wrap, insurance platforms, bank trust, and college savings plans.

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October 28, 2008

Asset Managers Increase Spending on the DCIO Market by 28 Percent in 2008: However, Market Turbulence is Likely to Constrict 2009 Budgets

According to a new study from Sway Research LLC, asset managers will increase the dollars being spent on DCIO sales and marketing efforts by 28 percent in 2008. Much of the spending increases are being directed at new sales force hires and marketing programs to support retirement advisers.

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